Business Problem

  • There is a high turnover in the dispatch teams at each city
  • Training new shift managers on tools each time they are hired is not scalable
  • Each city that has a loss in team members instantly decreases revenue
  • The internal tools are too complex and do not give enough visibility to what is going on

Dispatch Problem

  • The Shift Managers (Dispatchers) have to use 5 unintegrated tools to manage their day
  • The ability to get charged scooters back to the users is a guessing game
  • Training new shift managers on tools each time they are hired is not scalable
  • The deployment team is "doing their own thing" because they know better than the new shift managers

Deployment Problem

  • There is a high turnover in the dispatch teams at each city
  • The internal tools for both dispatchers and the field team are not effective
  • The ability to get charged scooters back to the users is a guessing game
  • Training new shift managers on tools each time they are hired is not scalable
  • Each city that has a loss in team members instantly decreases revenue
  • The internal tools are too complex and do not give enough visibility to what is going on
  • The deployment team is "doing their own thing" because they know better than the new shift managers

<iframe src="https://drive.google.com/file/d/1oocjicMmrgFC0ermStjVgCbQn0SKzd4u/preview" width="640" height="480"></iframe>

The Opportunity

  • The demand for the scooters in 2019 and early 2020 was extremely high but finding talent to deploy scooters was a challenge
  • The scooter company who was able to get the scooters places at the right location, at the right time with the highest charge would make the most profit
  • The opportunity was to improve BOTH the mobile app for the deployment team and the Admin tool for the shift manager (AKA dispatcher)

The Ah-Ha Moments

  • Going out in the field each morning with the crew was ENLIGHTENING!
  • The men and women loading the vans with scooters and placing them through the city had a better idea of how to make a profit than the founders and managers
  • The founders were busy working on a new line fo scooters that have swappable batteries so the entire scooter did not need to be transported
  • The new deployment tool had to be future-proofed for the swappable batteries and any asset that needed to be rented on the Spin app

Process

  • Get a clear idea of each field team/warehouse role by creating a tactical persona deck
  • James was assigned to the comfy corporate office but quickly realized he needed to be at the dispatch warehouse
  • James rented a scooter to visit the warehouse and met the team - with lots of office snacks!
  • The shift manager introduced James to everyone and said the 5AM shift is "where shit happens"
  • After they loaded the scooters, James would conduct user testing with the shift managers and get feedback on the deployment tool

Solutions

  • Dispatch application that was intuitive and required little to zero training to use
  • Dispatch application that reduced eye-strain for dispatchers who were working in dark warehouses and on screen for 8 - 10 hours a day at all times of the day.
  • Mobile deployment redesign that fixed the bad scooter loading issue
  • Mobile app that can be used with one hand and better usability to reduce human errors
  • James created mobile Figma prototypes and would take them to the field team before their shift started to get feedback
  • This would happen every two weeks since he had to make updates and then show the product manager and make sure this technically could be implemented

Results

  • The dispatch tool allowed them to cancel two other software subscriptions
  • The dispatch tool increased productivity and minimized lost scooters from 10 a day to 2 a day
  • Training went from 3 full days to 4 hours
  • The mobile app redesign allowed field teams to deploy scooters three times faster than before

Tasks Required to Accomplish Goals

  • Field research
  • Rapid Prototyping
  • Branding (website design)
  • Design System
  • Project Management
  • UI & Interaction Design (via Figma)