YEARS OF BRANDING
YEARS OF PRODUCT DESIGN
YEARS OF RESEARCH
YEARS OF MANAGEMENT
You’ve heard the stats about how the top apps get all the traffic and how behavioral science techniques are employed to boost dopamine to create addictive apps. It’s true with television, sports and even architecture. It’s a battle for more than eyeballs, it’s a battle for loyalty. My success metrics are measured by retention, adoption, and engagement but most of all – love.
Understanding the audience is a fundamental step and it’s done through diligent and thoughtful understanding of the end users. I make sure members of my team can “feel the pain” of the end users so they can design world-class experiences that will make amazing products.
Contact me if you need product love. I am available for advisory roles, board positions, and new UX leadership opportunities. My experience spans enterprise, B2B, and consumer applications.