James Tucker, a seasoned UX leader with over 30 years of experience, specializes in guiding businesses through the critical stages of product development. His consulting service focuses on defining a clear and actionable product roadmap, ensuring that organizations are equipped to meet both immediate and long-term goals. He can plan and execute on the deliverables until the team is in place.
With a deep understanding of design thinking and customer-centric development, James helps businesses not only outline the steps necessary to create successful products but also implement efficient workflows that drive cross-functional collaboration. By aligning product vision with practical execution, he enables teams to work cohesively and adapt to evolving market demands.
In addition to roadmap and workflow creation, James provides guidance on hiring and team building. He assesses each company's unique needs, budget, and product goals, then formulates a tailored hiring strategy to assemble a product team capable of executing both present and future initiatives. James ensures the right balance of skills and roles within the team, positioning businesses to thrive in a competitive landscape.
the first 100 days of a new design project is essential to prove to stakeholders the value of UX and the design thinking process.
The first days (Discovery), the focus is on learning through user interviews, reviewing research, and building a “learning backlog” to identify gaps. Engaging with colleagues is key to uncover unknowns and build relationships. The next phase centers on achieving quick wins—small but impactful projects that establish credibility. In the final days, the goal is to leverage those quick wins to build trust with colleagues, setting the stage for long-term success and planning for future contributions.
B2B2C
AutoFi: Sales & Finance Platform Original Design
Field Research, User Testing, Prototyping, Management, UI Design
James Tucker’s leadership in UX research and UI design was instrumental in transforming AutoFi's platform into a comprehensive digital tool that empowered both dealerships and car buyers.
He identified key issues, such as fragmented sales processes and dealership reluctance to fully adopt digital transactions, and developed a 100-day plan that led to multiple iterations of prototypes, each improving the platform’s functionality. By building relationships with dealerships, conducting in-depth research, and gathering continuous feedback through AutoFi Insiders, James drove significant changes that increased Per Vehicle Retail (PVR) averages, boosted dealership satisfaction, and reduced the time to buy a car by 50% on average. His work resulted in a highly effective platform that required minimal training, revolutionizing the automotive sales process.
INTERNAL TOOLS & B2C
Spin: Increased Operational Efficiency and Identified Daily Workflow Malfunctions
Field Research, User Testing, Prototyping, Management, UI Design
Spin's dispatchers relied on five unintegrated tools, making it difficult to manage daily operations, while high turnover in dispatch teams caused revenue losses.
James immersed himself in the field, joining early morning shifts to understand the workflow and identify pain points. He discovered that deployment teams, who often bypassed inefficient tools, had a better grasp on maximizing profits than management. This field research informed his design process, where he focused on creating a future-proof dispatch tool that was intuitive and required minimal training.
His solutions simplified the dispatch workflow, eliminating the need for two other software tools and significantly reducing training time from three days to four hours. Additionally, the improved mobile app allowed field teams to deploy scooters three times faster, reducing daily scooter losses which enhanced productivity and it also led to significant cost savings and operational improvements for Spin.
B2B
AutoFi: Sales & Finance Platform Original Design
Field Research, User Testing, Prototyping, Management, UI Design
At Caterpillar, James Tucker led the research and design of a mobile application aimed at improving operator productivity and job task performance for large-scale construction companies.
Through on-site field research at eight construction sites, James discovered that the primary challenge was not machine tracking but accurately linking job task data to operator performance. He observed how workers logged tasks, tracked materials, and assigned assets, identifying inefficiencies in their current workflows. To address these issues, James developed wireframes and prototypes, which he tested with operators in field conditions to ensure the solution was user-friendly and effective.
James' work involved close collaboration with leadership, product, and engineering teams, where he shared insights from his qualitative research and iterated on designs. His findings helped create a tool that allowed construction companies to track tasks and performance in real-time, leading to improved accountability and productivity on job sites. This user-centric approach not only refined the final product but also provided Caterpillar with deeper insights into operator workflows, resulting in a more practical and efficient solution.
B2B
AutoFi: Sales & Finance Platform Original Design
Field Research, User Testing, Prototyping, Management, UI Design
James Tucker was brought in by Tenfold's CEO, Patrick Hogan, to address critical product issues, including a lack of competitive features, low NPS scores, and customer cancellations.
As the newly appointed VP of User Experience, James conducted extensive user research, identifying power users as a key persona whose workflow challenges had to be solved to improve retention and sales. He created a cross-departmental ambassador program to involve sales, support, and marketing teams in the redesign process and proposed a lean innovation strategy to overhaul Tenfold's product. This included building a flexible UI that worked across multiple platforms, addressing the core needs of power users and enabling upsell opportunities.
Under James's leadership, Tenfold underwent a cultural shift, emphasizing that product design was a company-wide responsibility. Within 10 months, his team successfully redesigned the product, reducing user workflow actions by 5.5 clicks per call and improving customer satisfaction. The new design not only retained clients but also justified higher pricing for the improved features, enhancing Tenfold's overall value proposition and competitiveness in the market.
B2B2C
AutoFi: Sales & Finance Platform Original Design
Field Research, User Testing, Prototyping, Management, UI Design
James Tucker’s leadership in UX research and UI design was instrumental in transforming AutoFi's platform into a comprehensive digital tool that empowered both dealerships and car buyers.
He identified key issues, such as fragmented sales processes and dealership reluctance to fully adopt digital transactions, and developed a 90-day plan that led to seven iterations of prototypes, each improving the platform’s functionality. By building relationships with dealerships, conducting in-depth research, and gathering continuous feedback through AutoFi Insiders, James drove significant changes that increased Per Vehicle Retail (PVR) averages, boosted dealership satisfaction, and reduced the time to buy a car by 50% on average. His redesign of the AutoFi website further aligned the product with user needs, and his work resulted in a highly effective platform that required minimal training, revolutionizing the automotive sales process.
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