process

EMPATHIZE

This is often overlooked – or analytics replaced this step and that’s a huge mistake. Formal observation sessions will surface keen insights and major opportunities.

i

DEFINE

Collecting stakeholder feedback, competitive analysis, product analytics, customer journey, and discovering clues while defining the direction is the dirty work but pays off massively. 

IDEATE

This is where the lateral thinkers thrive. Awesome UX designers can take the user insights and the company objectives and make some magic.

PROTOTYPE

The objective is to get the most reliable data as possible. I focus on high-fidelity prototypes with real data to mimic the user experience as much as possible.

TEST

The prototyping process is paired with user testing. This is not always a linear process so ideas in prototypes may have to be re-designed. Better this is discovered here than after the product is built!

SHIP

Each department needs to know what is shipping so they can sell, market, train, support, and announce to prospects and customers. The UX leader is often the best person to communicate this to other teams.

MONITOR

Make sure all assumptions with the product are still valid. Look for usability issues that need to be fixed with each sprint. Create dashboards and reports if cohorts have different success metrics.

INNOVATE

Always keep improving on the product. I need to be 10x better than the competitors. UX leaders also must attend industry events to get inspired and stay on top of trends and innovations.

contact

Contact me if you need product love. I am available for advisory roles, board positions, and new UX leadership opportunities. My experience spans enterprise, B2B, and consumer applications.

PRODUCTS

Process-Driven

Flexible

Optimistic

DESIGN

Curious

Creative

Pragmatic

 

MANAGEMENT

Empathetic

Accountable

Patient