This is often overlooked – or analytics replaced this step and that’s a huge mistake. Formal observation sessions will surface keen insights and major opportunities.
Collecting stakeholder feedback, competitive analysis, product analytics, customer journey, and discovering clues while defining the direction is the dirty work but pays off massively.
Contact me if you need product love. I am available for advisory roles, board positions, and new UX leadership opportunities. My experience spans enterprise, B2B, and consumer applications.